HOW TO BUILD A B2B CUSTOMER PERSONA

In the business-to-business world, understanding who you're targeting helps you close more deals. Unlike B2C personas, B2B personas focus on companies, job roles, and purchasing behaviors within an organization. The Basics of B2B Buyer Profiles It includes information about their company, job responsibilities, goals, and challenges. Core elements

Whether it’s a startup or a large corporation, nearly every business relies on services that support growth. Understanding the types and value of business services can strengthen your operations. The Role of Services in Business Operations They are usually non-tangible and don’t involve producing a physical product, but they add real value. Ke